Tanis News

Tanis Welcomes Allison Niday, Senior Vice President, Public Relations!

The Tanis public relations business continues to grow, and with that growth has come the need to expand our senior, executive PR strategic capabilities. Tanis clients depend on day-to-day involvement of the most senior team to ensure that programs are designed to drive real business results. We are thrilled to have someone of Allison’s caliber step in to join our leadership team. Like the rest of the Tanis team,

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Brand Management in the Modern Media

Three recent headlines made me realize that modern media companies could benefit from some basic brand development and management from the ground up. What is the vision and positioning of the media property? Why are its readers loyal to its content over that of others? What are its values and how do they guide the behaviors of its employees? A disciplined approach to brand strategy development, articulation, and management could help media properties to properly guide their businesses.

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Using Pinterest for B2B Marketing

New marketing tools that capture the imagination also raise questions about whether and how to use them in your own  programs.  Pinterest, which allows users to organize images and videos (pins) into collections (pinboards), is clearly one such tool that consumers in particular have embraced. Its visually-oriented design presents interesting marketing communications opportunities for B2B marketers as well.  So what’s the best way to use it?

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Visual Storytelling

According to stats from market watcher comScore, more than 105 million Americans were daily viewers of online video content in 2011, representing a 43% jump from the prior year.  The average viewer watches 239 videos a month – and he or she is more willing than ever to engage with longer clips.

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Tanis Communications Recognized as Finalist in Two 2012 American Business Awards Categories

10th annual Stevie® Awards will be presented on June 18 in New York City and September 17 in San Francisco

SAN JOSE, Calif., May 10, 2012 – Tanis Communications, Inc., a Silicon Valley marketing and communications services firm, has been named a Finalist in the 2012 American Business AwardsSM in two categories, Communications Team of the Year, and Telecommunications Website.

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