Tanis News

Three recent headlines made me realize that modern media companies could benefit from some basic brand development and management from the ground up. What is the vision and positioning of the media property? Why are its readers loyal to its content over that of others? What are its values and how do they guide the behaviors of its employees? A disciplined approach to brand strategy development, articulation, and management could help media properties to properly guide their businesses.

New marketing tools that capture the imagination also raise questions about whether and how to use them in your own  programs.  Pinterest, which allows users to organize images and videos (pins) into collections (pinboards), is clearly one such tool that consumers in particular have embraced. Its visually-oriented design presents interesting marketing communications opportunities for B2B marketers as well.  So what’s the best way to use it?

It’s good to be part of a positive trend.  Data from this Spring show hiring in public relations – specifically for communications specialists and managers – is up some 22 percent compared to the same time last year.

SAN JOSE, Calif. – June 20, 2012 – Tanis Communications, a Silicon Valley marketing and communications services firm, was recognized with a Silver Stevie® Award in the Communications Team of the Year category in The 10th Annual American Business Awards.

According to stats from market watcher comScore, more than 105 million Americans were daily viewers of online video content in 2011, representing a 43% jump from the prior year.  The average viewer watches 239 videos a month – and he or she is more willing than ever to engage with longer clips.

Remember how hard it was to keep a secret when you were a kid, particularly if the news was something fun or exciting?

We had that kind of day here at the office yesterday. The people who run the American Business Awards program – more commonly known as The Stevie Awards – shared their list of 2012 Finalists with those that had earned this honor, but asked us to hold the news until today, when they released the full list.

When Alexander Graham Bell and his pal Watson achieved their breakthrough in voice communications 136 years ago, who could have imagined the role the humble telephone would one day play? Twelve years after Mr. Bell did his thing, only about 150,000 Americans had phones. Today, the phone, in mobile form, is an essential part of our everyday lives. According to the International Telecommunication Union, there are now some 5.9 billion cellular subscriptions worldwide.

The recent New York Times Magazine piece, “32 Innovations That Will Change Your Tomorrow” offers an intriguing look at ideas to improve our work, play, health and home.