It is official. Again this year, we were crowned with two awards – Gold and Bronze Stevie Awards® for the Communications/PR Campaign of the Year – Marketing – Business-to-Business for their work with Terracotta, and Communications Team of the Year, on behalf of Oclaro, in the 11th Annual American Business Awards. Obviously, our primary motivation is always client satisfaction; every day our employees work to ensure that our clients are extremely pleased. However, we are proud to received validation from our peers that our work is world-class and that our holistic and integrated approaches to communications and marketing drive superior business results for on our clients.
The Communications/PR Campaign of the Year Gold award recognized our work for our client Terracotta, the leader in in-memory technologies for enterprise Big Data. Together with Terracotta’s marketing team, we developed and successfully executed, an integrated communications program including messaging, collateral development and PR in support of the three major events. Through this close collaboration, we refined the company’s overarching brand positioning and corporate messaging and rapidly ramp Terracotta’s marketing and PR efforts.
Robin Vaitonis Accepting Award at 2013 Stevie Award Ceremony in Chicago
Our Communications Team of the Year Bronze award celebrates our ongoing partnership with our client Oclaro, a tier-one provider and innovator of optical communications and laser solutions. Early last year, Oclaro announced plans to merge with Opnext, a major competitor. We created and managed the external and internal communications program for the merger announcement, in cooperation with the companies’ in-house resources, and then subsequently managed a rebranding program for the company, which launched at the close of the transaction.