Tanis Welcomes Allison Niday, Senior Vice President, Public Relations!
The Tanis public relations business continues to grow, and with that growth has come the need to expand our senior, executive PR strategic capabilities. Tanis clients depend on day-to-day involvement of the most senior team to ensure that programs are designed to drive real business results. We are thrilled to have someone of Allison’s caliber step in to join our leadership team. Like the rest of the Tanis team, Allison brings the right blend of corporate experience (she’s walked in your shoes!) and agency service-orientation to ensure that client programs are results-oriented, highly strategic, and effectively executed. In particular, her significant background in enterprise IT, and software is ideally suited for our thriving Big Data/SaaS practice; and her deep semiconductor knowledge aligns well with our strong semiconductor client base.
Allison and I have worked together for over 20 years – all the way back to the times of Comdex and Wescon! In my days running corporate marketing and PR on the client side, she has always been one of my most important PR team members and I consider her one of the most talented PR execs I have had the pleasure to work with. I look forward to finally working together with Allison on the agency side to blend our talents in the best interest of our growing base of clients.
Welcome to Tanis, Allison!