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by Katherine Haig The past year has shown a significant drop in click-through rates and traffic to websites. AI search engines are answering questions directly without users needing to go to websites, with ChatGPT currently having 800 million weekly active users, up from 400 million in February 2025. As a result, traditional metrics like click-through

By Michele Landry Attendance is up 52% at in-person B2B conferences compared to 2024, a strong indication that face-to-face connection and relationship building remain top priorities across industries. These events create opportunities to engage with colleagues, stakeholders, and potential customers. While AI provides advanced capabilities for planning, brand visibility, and lead generation, AI becomes most effective when

Emerging from stealth or launching a new product is a pivotal moment, requiring meticulous planning and execution to ensure success. Drawing insights from Tanis Communications’ “Tanis Top Ten Launch eBook,” here are ten essential guidelines: Define Clear Objectives: Establish specific, measurable goals for your product launch. Whether it’s achieving a certain sales target, capturing market

MOUNTAIN VIEW, CA – August 6, 2020 – Tanis Communications, Inc., an award-winning marketing and PR agency, today announced that Amy McDowell has been promoted to senior account executive and Michele Landry was named CEO and owner in March. Tanis also announced new client accounts and projects with  Ambiq, Immervision, Winbond and xMEMS.   McDowell has been with Tanis for five years