Messaging & Storytelling
Positioning and Messaging – What’s Your Brand’s Game Plan?
Strong positioning and messaging can help build a solid connection with your target audience(s) and marketplace perception can be the difference between success and failure for your business. Our unique approach involves analyzing your current marketplace perception versus your competitors’, customers’ and employees’ perceptions. We then determine the optimal corporate and product messaging hierarchy. By capturing your unique story, core values and product/service benefits, we simplify complicated messages. We then leverage clear, effective communications across appropriate distribution channels to impact your target audience(s) in exactly the way you desire.
We offer scalable, strategic, corporate communications plans. With our distinctive approach, we create a framework with programs tailored to your budget and aligned to support your business and marketing goals.
Recommended Strategies and Tactics
- Public Relations And Social Media
- Corporate Identity
- Collateral Design And Development
- Direct Marketing
- Interactive Marketing
- Powerpoint Presentations
- Technical Documentation
- Thought Leadership
- Trade Shows And Events
- Video Production And Distribution
- Website Content And Design
Typical Corporate Communications Plans Include:
- INTERNAL AUDITS — SWOT Analysis (summarizing strengths, weaknesses, opportunities and threats)
- EXTERNAL AUDITS — Gauging company, market or product perceptions
- PRESS COVERAGE AND MARKET RESEARCH ANALYSIS
- RESULTING INSIGHTS — Recommendations for corporate & product messaging
Detailed Plan Development:
- Goals And Objectives
- Target Audience Identification
Messaging and Positioning:
- Timelines And Budgets
- Measurement
Case Studies
Oclaro
Communicating a Complex Business Story to Multiple Audiences
Intelepeer
A Powerful Story Revealed
