A Powerful Story Revealed
Silicon Valley is home to people with the vision and knowledge to deliver true innovation. One of those technology pioneers is IntelePeer®, a company that is transforming communications with on-demand, cloud-based communications services. Its marketing communications challenge is common in the world of high technology – keeping simple and consistent positioning while delivering a unique message to a diverse set of audiences as the company rapidly grows.
IntelePeer turned to Tanis Communications to help clearly articulate how its innovative “Communications-as-a-Service” offering is transforming the communications industry.
“Tanis Communications did much more than simply create new messaging for us; they really dug into our business to understand it at a very deep level, and brought out the essence of IntelePeer, making our story relevant to a diverse set of audiences.”
Charles Studt, Vice President,Product Management & Marketing, IntelePeer
Tanis delved deeply into IntelePeer and its competitors to fully understand its unique business model and innovative, complex technologies. Armed with an extensive understanding of IntelePeer, the Tanis team:
- Executed a structured process to define the central corporate brand position,including credible, relevant differentiation;
- Tailored central, core ideas into simplified messaging for various IntelePeer target audiences;
- Shifted focus from the complexities of the technology to the realized benefits.
Simplified Messaging Deployed ThroughoutCompany Communications
Tanis created a simplified, benefits-oriented messaging framework capturing the revolutionary capabilities of the IntelePeer services. Tanis extended these messages across all of the company’s communications media:
- Developed a message matrix and designed an integrated, strategic communications plan;
- Conceptualized and delivered a new company tagline and brand hierarchy;
- Refreshed and re-organized the website, including drafting of new content and developing an intriguing flash animation to tell the story simply and effectively;
- Audited and updated company marketing materials such as data sheets, brochures and marketing flyers to reflect benefits-oriented messaging;
- Created new graphical images and icon assets to illustrate and emphasize the benefits of the IntelePeer solution;
- Developed executive-level presentations for several critical external and internal corporate communications.
Business Insight and Tactical Execution Bring a Revolutionary Story to Life
- Credible, relevant and differentiated brand position
- Simple, clearly articulated messages for all audiences
- Benefits-oriented messaging reflected in all company communications
For More Information
Tanis Communications, Inc.
Silicon Valley Headquarters
800 W El Camino Real, Suite 180
Mountain View, CA 94040
Tel: +1 650-731-0554