Tanis News

Director of Editorial Services (“Chief Storyteller”)

Our new Director of Editorial Services, otherwise known as “Chief Storyteller,” will be responsible for editorial and writing services across all of our clients as an individual contributor and also as a manager of internal and external professionals.  This person should have a keen sense of story development, with a proven ability to create compelling narratives that are relevant to their intended audience, deliver strategic messages, and meet business objectives. In this role, you will help us develop and edit case studies, articles, blogs, press releases and background documents for both our PR and marketing projects.

It is official. Again this year, we were crowned with two awards – Gold and Bronze Stevie Awards® for the Communications/PR Campaign of the Year – Marketing – Business-to-Business for their work with Terracotta, and Communications Team of the Year, on behalf of Oclaro, in the 11th Annual American Business Awards. Obviously,

The Tanis public relations business continues to grow, and with that growth has come the need to expand our senior, executive PR strategic capabilities. Tanis clients depend on day-to-day involvement of the most senior team to ensure that programs are designed to drive real business results. We are thrilled to have someone of Allison’s caliber step in to join our leadership team. Like the rest of the Tanis team,

Last night we were recognized with a Bronze Stevie® Award in the Website category at The 10th Annual American Business Awards for our work on our client IntelePeer’s website. Nikki Tanis and Robin Vaitonis attended the awards ceremony in San Francisco to receive the award.

Three recent headlines made me realize that modern media companies could benefit from some basic brand development and management from the ground up. What is the vision and positioning of the media property? Why are its readers loyal to its content over that of others? What are its values and how do they guide the behaviors of its employees? A disciplined approach to brand strategy development, articulation, and management could help media properties to properly guide their businesses.

New marketing tools that capture the imagination also raise questions about whether and how to use them in your own  programs.  Pinterest, which allows users to organize images and videos (pins) into collections (pinboards), is clearly one such tool that consumers in particular have embraced. Its visually-oriented design presents interesting marketing communications opportunities for B2B marketers as well.  So what’s the best way to use it?

It’s good to be part of a positive trend.  Data from this Spring show hiring in public relations – specifically for communications specialists and managers – is up some 22 percent compared to the same time last year.