It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn is also one of the top five sites Google indexes. Using LinkedIn effectively can improve prospects finding you when they use LinkedIn search. Some tips […]
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When it comes to measuring your social media channels, the endless amount of data available can be overwhelming to say the least. Likes, clicks, interactions, shares, retweets, followers… the trickiest part can be identifying what it all means and which metrics hold real value to you or your clients. At Tanis, we find value in
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As we start the new year, measuring PR and marketing programs effectiveness is top of mind for agencies and clients. We recently switched our PR data analytics vendor and have found there is no perfect solution and it is up to PR professionals to customize the measurement for meeting clients’ goals. Each of our clients
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I could not be more pleased to announce that Michele Landry is further expanding her leadership role here as a Principal of Tanis Communications. Michele has been with Tanis for the past two years as executive vice president and has been a tremendous partner to me, successfully leading and growing our public relations and employee
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Nikki Tanis is a member of the Forbes Agency Council. Check out the recent article where Nikki and other agency executives weigh in on how to ensure you spend your fees wisely. 12. Automatically Hiring A PR Agency On Retainer Startups don’t always know what service they need long-term, yet they lock into $20,000 monthly
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MOUNTAIN VIEW, CA – June 7, 2016 – Tanis Communications won three Stevie Awards in The 14th Annual American Business Awards. Earning Gold, Silver and Bronze awards, Tanis’s work on web sites for clients Leeyo Software Inc., and Crossbar Inc, and its PR Campaign for client RetailNext were selected as winning entries out of more
MOUNTAIN VIEW, CA., December 15, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, has appointed Michele Landry as executive vice president to lead and grow the public relations and employee communications practices, and to help drive strategic planning and positioning for Tanis clients. With 25 years’ experience as an in-house corporate communications
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MOUNTAIN VIEW, CA, July 9, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, was honored with a Silver Stevie® Award in the Communications Team of the Year category at the recent 13th Annual American Business Awards. Tanis was recognized for its highly successful U.S. relaunch campaign for its client mCube, a provider of the world’s smallest MEMS motion sensors. This is the sixth time Tanis has been recognized for its work with a Stevie Award.
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MOUNTAIN VIEW, CA – May 13, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, has been named a finalist in The 2015 American Business Awards in the Communications Team of the Year category. Tanis was recognized for its highly successful U.S. launch campaign for its client mCube, a provider of the world’s smallest MEMS motion sensors.
SAN JOSE, CA – August 6, 2014 –Tanis Communications, Inc., a leading Silicon Valley marketing and PR services firm, has been named a Finalist in PR News’ Platinum PR Awards. Tanis was selected in the Product Launch category for its work launching Crossbar, Inc., a start-up pioneering a new category of very high capacity and high-performance non-volatile memory, in August 2013. Crossbar engaged Tanis Communications to raise visibility in the press, encourage traffic to the website and provide relevant and helpful content allowing them to engage with each of those critical audiences and drive their business forward.
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