- Marks the 6th Stevie win for Tanis Communications
- Recognizes relaunch of mCube – A start-up enabling the Internet of Moving Things with sensors
- smaller than a grain of sand
MOUNTAIN VIEW, CA, July 9, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, was honored with a Silver Stevie® Award in the Communications Team of the Year category at the recent 13th Annual American Business Awards. Tanis was recognized for its highly successful U.S. relaunch campaign for its client mCube, a provider of the world’s smallest MEMS motion sensors. This is the sixth time Tanis has been recognized for its work with a Stevie Award.
“Winning a ‘Communications Team of the Year’ Stevie as an agency validates the strategic thinking and finely-tuned execution we can bring to a startup that doesn’t have a dedicated internal marketing communications or PR team,” said Nikki Tanis, president of Tanis Communications. “It clearly demonstrates the results and flexibility possible when outsourcing PR and integrated marketing communications.”
As a cornerstone of the campaign, Tanis developed a new brand strategy including a simple, yet impactful phrase, “Enabling the Internet of Moving Things”, that was used in press coverage and formed the foundation of mCube’s marketing efforts. The agency also created a comprehensive, integrated set of deliverables for the campaign that included:
- Compelling messaging and positioning designed to expand mCube’s market opportunity and generate excitement for its solutions;
- A major company public relations re-launch including media and influencer relations, news announcements, social media, contributed content, speaking opportunities and awards;
- A total website redesign to communicate the newly refined messaging and bring the mCube story to life in a creative way;
- Design, writing and production of marketing collaterals including branded templates, a company fact sheet, product briefs, and technology and market/vision white papers.
The media attention and social media traction generated by the campaign helped mCube win numerous awards and accolades from key industry organizations and generated many new business opportunities for its sensors. More details about the campaign can be found in this case study.
More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted for consideration in the awards this year in a wide range of categories and more than 200 executives worldwide participated in the judging process to select this year’s Stevie Award winners.
“We are extremely impressed with the quality of the entries we received this year. The competition was intense and every organization that won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards. “To those outstanding individuals and organizations that received Gold, Silver, and Bronze Stevie Awards, the judges and I are honored to celebrate your many accomplishments. You are setting a high standard for professionals nationwide.”
Details about The American Business Awards and the lists of Stevie winners who were announced on June 22 are available at www.StevieAwards.com/ABA.
About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at https://www.StevieAwards.com.
About Tanis Communications
Based in Mountain View, California, with offices in New York City and Austin, Texas, Tanis Communications is a marketing and PR services firm offering brand strategy, public relations, corporate communications, social media, marketing communications, digital marketing, web and creative services. As the central hub for clients’ internal and external communications efforts, Tanis delivers creative, award-winning programs, helping technology companies bring their innovations to life and engage, inform, inspire and connect with the constituents who matter most. Recognized on the Inc. 5000 fastest growing companies list, and boasting an extensive line-up of awards, Tanis is a new kind of agency – at the intersection of owned, earned, shared and paid content. For more information visit Taniscomm.com, or follow us on Twitter, LinkedIn and Google+.