If companies approached their brand and messaging similar to creating a work of art, we would see more persuasive and distinctive messaging. Too many companies try to imitate what others are doing, making sure they are associated with the latest buzz words and trends. What I like about this painting, “Magna on Canvas” by Morris …
Live streaming through social platforms is a trend that has become prevalent in the last few years, and it’s here to stay. Facebook, YouTube, Instagram, Snapchat, Twitter and soon LinkedIn have all introduced live streaming features to offer users the ability to share real-time content with their followers – and it has proven to be …
Social Media Trends: The Latest in Live Streaming Read More »
Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in the public relations field, Nicole Conley, media director at Tanis Communications, has seen this fast-paced industry continue to evolve. With the move to digital media, …
A Media Director’s Take on PR’s Changing Landscape Read More »
What better way to close out 2018 than attending conferences that sharpen your skills and expand your network. Best yet, we’ve done the research for you. Check out these upcoming PR and marketing events: Intranet Best Practices Conference November 6-7, 2018 New York, NY An organization’s intranet, built and used effectively, can be a powerful hub …
Fall has arrived and so has the tradeshow season. As social and digital marketing strategies continue dominating, don’t lose sight of the value in-person marketing brings and how to get the most of your event participation. Solidify your goals early on Before attending a tradeshow, clearly discuss and outline your “why” for attending. Is it …
It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn is also one of the top five sites Google indexes. Using LinkedIn effectively can improve prospects finding you when they use LinkedIn search. Some tips …
How to Improve Your LinkedIn Profile and Use for B2B Marketing Read More »
When it comes to measuring your social media channels, the endless amount of data available can be overwhelming to say the least. Likes, clicks, interactions, shares, retweets, followers… the trickiest part can be identifying what it all means and which metrics hold real value to you or your clients. At Tanis, we find value in …
Using Measurement to Show the Value of Social Media Read More »
As we start the new year, measuring PR and marketing programs effectiveness is top of mind for agencies and clients. We recently switched our PR data analytics vendor and have found there is no perfect solution and it is up to PR professionals to customize the measurement for meeting clients’ goals. Each of our clients …
I could not be more pleased to announce that Michele Landry is further expanding her leadership role here as a Principal of Tanis Communications. Michele has been with Tanis for the past two years as executive vice president and has been a tremendous partner to me, successfully leading and growing our public relations and employee …
Nikki Tanis is a member of the Forbes Agency Council. Check out the recent article where Nikki and other agency executives weigh in on how to ensure you spend your fees wisely. 12. Automatically Hiring A PR Agency On Retainer Startups don’t always know what service they need long-term, yet they lock into $20,000 monthly …