Nikki Tanis is a member of the Forbes Agency Council. Check out the recent article where Nikki and other agency executives weigh in on how to ensure you spend your fees wisely.

12. Automatically Hiring A PR Agency On Retainer

Startups don’t always know what service they need long-term, yet they lock into $20,000 monthly PR retainers for media and influencer relations alone. If you commit to a retainer, you should be sure that it will cover the breadth of services that might be important for your ongoing marketing program. If you hire an integrated firm, you can adjust the budget, based on your needs as you go. – Nikki Tanis, Tanis Communications, Inc.

Forbes Agency Council Insights