Optical Components & Communications
Optical Components
Prior to Oclaro being acquired by Lumentum, we helped position them as a leader in optical components, modules and subsystems for optical transport and metro networks, enterprise networks and data centers.
We understand the technology as well as the end market requirements for optical technologies and components and provided integrated marketing communications, including employee communications, media relations, content and video development, website management and assisted with M&A communications.
Applications
We are well versed in the exciting transformations happening in cloud computing, IoT, AI, video streaming and other bandwidth-intensive applications, as a result of faster networks and innovation in optical technologies and communications.
Case Studies
Oclaro
Positioning Oclaro as the Leader in the Optical Components Industry
Oclaro
Communicating a Complex Business Story to Multiple Audiences
“Thanks to careful messaging and execution by Tanis Communications, the announcement of our new design center engaged key trade press, local press, academia and the community. It was an important strategic step for the company that required careful messaging and communications. Tanis was on the mark every step of the way. ”
Yves LeMaitre
EVP, Strategy and Corporate Development, Oclaro, Inc.
“Tanis Communications has the unique ability to craft a company’s most important messages and clearly articulate them in a compelling way. Tanis Communications remains a critical, valued partner to our executive and marketing teams. ”
Kathy Zwickert
Executive Vice President, Oclaro, Inc.
