A Holistic Approach to Communications Gone Right!
The plan–do–check–act cycle, also known as the Deming or PDCA cycle, is a four-step model for carrying out change. Just as a circle has no end, the PDCA cycle should be repeated again and again for continuous improvement. It can be used in all sorts of environments from new product development to politics and yes – communications. Here’s an example of what happens far too often when folks follow the “plan” and “do”, but chill out before the “check” and abandon the “act” in the world of marketing, PR and communications.
A Holistic Approach to Communications Gone Right! Read More »