Tanis Communications Named Finalist For PR News’ Platinum PR Awardsb-title no-margin”

  • Finalist in Financial/Investor Relations Category
  • Demonstrates Value of Holistic, Strategic and Integrated External and Internal Communications
  • Winners to be Announced October 15, 2013


SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in PR News’ Platinum PR Awards.  Tanis was selected in the Financial/Investor Relations category for its work announcing the merger of two public companies, Oclaro and Opnext, creating an industry leader in optical components, modules and subsystems. To support the merger, Tanis led and implemented all external and internal communications, including a complete rebranding of the newly combined company.

“We are honored to be recognized as a Platinum PR Awards finalist, showcasing our agency’s unique ability to partner with our clients to execute high-impact, strategic, integrated communications and marketing programs,” said Nikki Tanis, president of Tanis Communications.  “We are proud of the results of the Oclaro merger communications, a compelling case study validating our very disciplined approach to brand strategy development, messaging and detail-oriented program execution.“

Oclaro/Opnext Merger

In March 2012, Tanis client Oclaro announced plans to merge with Opnext, a major competitor. Tanis Communications was the strategic and tactical communications hub for the merger, supporting the company’s in-house resources. As a result of the integrated approach to the merger communications, messaging was consistent, yet tailored, to each audience. Press coverage was extensive and the rationale for the merger was well understood across internal and external audiences.

The program included:

  • External communications programs for the merger announcement including PR, web, financial communications and customer and supplier communications;
  • A complete rebranding program for the new company, articulating new vision and values, mission statement, a new logo and identity and all related collateral including a new website;
  • Management and employee communications in multiple countries, including video, multimedia, leadership communications and merger updates and emails.

According to a press release issued by PR News, finalists of the Platinum PR Awards set industry standards for excellence across all areas of public relations. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of PR.

“For us at PR News, and for our community, the Platinum PR Awards serve annually as a celebration of the year’s top PR teams and as an ideal showcase for their most successful campaigns,” said Steve Goldstein, editorial director of PR News. “There were so many terrific entries this year, and once again we were reminded that creativity and inspiration rule in communications.”

Details about PR News’ Platinum PR Awards and the complete list of Finalists are available here.


About PR News’ Platinum PR Awards

The Platinum PR Awards program is presented by PR News, the leading resource for PR professionals. PR News provides PR professionals with the latest industry best practices in its executive-level premium weekly publication. PR News programs must-attend professional conferences throughout the year, including the Facebook Conference, PR Measurement Conference, Taste of Tech, Social Media Summit, Digital PR Summit and the Media Relations Conference. PR News also programs monthly webinars for PR practitioners; presents the Platinum PR Awards, PR People Awards and CSR Awards, among other awards programs; and publishes the Small Biz PR Report and annual guidebooks, including the Digital PR, Crisis Management and Media Training Guidebooks, among others. Visit us at prnewsonline.com.

About Tanis Communications

Approaching communications in a holistic fashion, award-winning Tanis Communications leverages its deep technology and business expertise to deliver fully integrated marketing and communications programs for a broad range of business-to-business high-technology clients.  Based in San Jose, Calif., the company was established in 1997 and offers brand strategy, messaging and positioning, public relations, employee, marketing, financial and executive communications, as well as social, multimedia and strategic marketing services. With the extensive experience of the Tanis team as in-house communications experts, the firm has the unique ability to understand client objectives from an in-house point of view, and recommend and implement programs that are designed to achieve substantial business and brand results.  For more information, visit www.taniscomm.com.