Tanis News
TANIS WINS SILVER STEVIE® PR CAMPAIGN OF THE YEAR AWARD
We are proud to announce that our team has earned a Silver Stevie Award from The 18th Annual American Business Awards in the Media Relations PR Campaign of the Year ...
Event Cancelled due to COVID-19? How to Amplify your Content
With shelter-in-place, working remotely and cancelled events the new norm, how do you amplify your event content and reach your audiences? While many events are going virtual, it is still ...
Working remote requires a mindset – not just technology
I have been reading all these posts lately about how to work from home. Our team is virtual. We have been working remote for years – to give our employees ...
How to Write a Winning Award Submission for your Campaign
A key characteristic in any public relations role is researching awards and drafting submissions. Whether it be for your PR agency or your client, writing award submissions is an important ...
TANIS WINS BRONZE STEVIE® PR CAMPAIGN OF THE YEAR AWARD
Tanis Communications is proud to announce that it has earned a Bronze Stevie Award in the Media Relations PR Campaign of the Year category for our work with client Flex ...
Ten Tips for Creating Distinctive Messaging
If companies approached their brand and messaging similar to creating a work of art, we would see more persuasive and distinctive messaging. Too many companies try to imitate what others ...
Social Media Trends: The Latest in Live Streaming
Live streaming through social platforms is a trend that has become prevalent in the last few years, and it’s here to stay. Facebook, YouTube, Instagram, Snapchat, Twitter and soon LinkedIn ...
A Media Director’s Take on PR’s Changing Landscape
Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in ...
Upcoming PR Conferences to Attend
What better way to close out 2018 than attending conferences that sharpen your skills and expand your network. Best yet, we’ve done the research for you. Check out these upcoming PR ...
Amplifying Your Brand at Events
Fall has arrived and so has the tradeshow season. As social and digital marketing strategies continue dominating, don’t lose sight of the value in-person marketing brings and how to get ...
How to Improve Your LinkedIn Profile and Use for B2B Marketing
It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn ...
Using Measurement to Show the Value of Social Media
When it comes to measuring your social media channels, the endless amount of data available can be overwhelming to say the least. Likes, clicks, interactions, shares, retweets, followers… the trickiest ...
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How AI Search is Changing Brand Visibility and the Role of Earned Media
by Katherine Haig The past year has shown a significant drop in click-through rates and traffic to websites. AI search engines are answering questions directly ...