Tanis Communications is proud to announce significant industry honors.
- a Gold Stevie Award and a MarCom Platinum Award for media relations for AMBIQ IPO
- a spot on PRovoke Media’s 2026 list of the 100 Best Agencies in the US
- recognition as a Top Firm for Spring 2026 and a 2026 Top 10 Agency by 50 Pros
Gold Stevie Award: Media Relations for Ambiq’s IPO
The Gold Stevie Award recognized Tanis’ media strategy for Ambiq, a technology leader in ultra-low power semiconductor solutions for edge AI. Taking a company public is a high-stakes moment and getting the right coverage at the right time can shape how a company is perceived.
Tanis developed a targeted media strategy that combined embargoed pre-briefings, in-person sessions at the New York Stock Exchange, and outreach across AI, semiconductor, business, broadcast, and financial media. The result: coverage in Bloomberg, Reuters, SiliconAngle, TechCrunch, broadcast placements on CNBC TV, Bloomberg TV, and FINTECH TV, the kind of exposure typically reserved for much larger companies.
Stevie Award judges took note:
“Challenging task engaging top-tier media outlets in the presence of big players. Kudos to the team for relentless effort and results.”
“Solid strategy for managing the IPO story.”
“This recognition reflects our team’s tenacity and the strength of the media relationships we’ve built to deliver meaningful coverage for clients at their most defining moments,” said Michele Landry, CEO of Tanis Communications.
Tanis was also recognized with a MarCom Platinum Award for their media relations work for Ambiq’s IPO in 2025.
PRovoke Media’s 100 Best Agencies in the United States
Tanis was also included on PRovoke Media’s 2026 list of the 100 Best Agencies in the United States, an authoritative, merit-based ranking developed through editorial interviews and decades of market knowledge covering the global PR industry.
50 Pros Top Firm
Tanis was also named one of 50 Pros’ Top Firms for Spring 2026 and a 2026 Top 10 Agency.
5 Tips for Award-Winning Media Relations in Semiconductor and Tech PR
These recognitions reinforce what our team has learned working with semiconductor and technology clients through product launches, funding rounds, and IPOs. Here’s what separates good media relations from great:
- Build relationships before you need them.
The reporters who covered Ambiq’s IPO weren’t cold contacts. Sustained, credible engagement with journalists, long before a news moment arrives is what earns access when it counts.
- Align your media strategy to the business milestone.
An IPO, a product launch, and a funding round each require a different approach. Understand what the market needs to hear, then build outreach around that narrative not the other way around.
- Use embargoes strategically.
Pre-briefings give journalists the time to report thoroughly and thoughtfully. When used well, embargoes help control timing, result in more thorough coverage, and deepen relationships with key outlets.
- Be flexible and ready to pivot.
Major news moments don’t wait for your timeline. On the day of Ambiq’s IPO, the team was competing for media attention against large-cap earnings announcements and a Federal Reserve rate decision, the kind of news that dominates financial coverage. Securing broadcast placements under those conditions required persistence and adaptability. Negotiations with CNBC alone went through multiple rounds. The lesson: have a plan but hold it loosely and be flexible and diligent to secure the interview.
- Lead with a compelling narrative.
In a crowded media landscape, a clear and differentiated story is your most valuable asset. Journalists especially at top-tier business and financial outlets are pitched constantly. What cuts through isn’t a list of features or milestones; it’s a narrative that connects your company’s story to something larger: a market shift, a technology inflection point, or a problem that matters. Before any major media push, invest time in sharpening the “why now” and “why us” and make sure every spokesperson, press material, and outreach touchpoint tells the same story consistently.
