A key characteristic in any public relations role is researching awards and drafting submissions. Whether it be for your PR agency or your client, writing award submissions is an important skill to sharpen. Drafting an award-winning entry may seem like a daunting task to some, but we’re here to help you nail down the key […]
How to Write a Winning Award Submission for your Campaign Read More »
Tanis Communications is proud to announce that it has earned a Bronze Stevie Award in the Media Relations PR Campaign of the Year category for our work with client Flex Logix. “At Tanis, we pride ourselves on partnering with clients to deliver creative and strategic execution of fully integrated communications and marketing programs to our
TANIS WINS BRONZE STEVIE® PR CAMPAIGN OF THE YEAR AWARD Read More »
If companies approached their brand and messaging similar to creating a work of art, we would see more persuasive and distinctive messaging. Too many companies try to imitate what others are doing, making sure they are associated with the latest buzz words and trends. What I like about this painting, “Magna on Canvas” by Morris
Ten Tips for Creating Distinctive Messaging Read More »
Live streaming through social platforms is a trend that has become prevalent in the last few years, and it’s here to stay. Facebook, YouTube, Instagram, Snapchat, Twitter and soon LinkedIn have all introduced live streaming features to offer users the ability to share real-time content with their followers – and it has proven to be
Social Media Trends: The Latest in Live Streaming Read More »
Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in the public relations field, Nicole Conley, media director at Tanis Communications, has seen this fast-paced industry continue to evolve. With the move to digital media,
A Media Director’s Take on PR’s Changing Landscape Read More »
What better way to close out 2018 than attending conferences that sharpen your skills and expand your network. Best yet, we’ve done the research for you. Check out these upcoming PR and marketing events: Intranet Best Practices Conference November 6-7, 2018 New York, NY An organization’s intranet, built and used effectively, can be a powerful hub
Upcoming PR Conferences to Attend Read More »
Fall has arrived and so has the tradeshow season. As social and digital marketing strategies continue dominating, don’t lose sight of the value in-person marketing brings and how to get the most of your event participation. Solidify your goals early on Before attending a tradeshow, clearly discuss and outline your “why” for attending. Is it
Amplifying Your Brand at Events Read More »
It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn is also one of the top five sites Google indexes. Using LinkedIn effectively can improve prospects finding you when they use LinkedIn search. Some tips
How to Improve Your LinkedIn Profile and Use for B2B Marketing Read More »
When it comes to measuring your social media channels, the endless amount of data available can be overwhelming to say the least. Likes, clicks, interactions, shares, retweets, followers… the trickiest part can be identifying what it all means and which metrics hold real value to you or your clients. At Tanis, we find value in
Using Measurement to Show the Value of Social Media Read More »
As we start the new year, measuring PR and marketing programs effectiveness is top of mind for agencies and clients. We recently switched our PR data analytics vendor and have found there is no perfect solution and it is up to PR professionals to customize the measurement for meeting clients’ goals. Each of our clients
A Review of PR Data Analytics Read More »