Emerging from stealth or launching a new product is a pivotal moment, requiring meticulous planning and execution to ensure success. Drawing insights from Tanis Communications’ “Tanis Top Ten Launch eBook,” here are ten essential guidelines: Define Clear Objectives: Establish specific, measurable goals for your product launch. Whether it’s achieving a certain sales target, capturing market […]
Tanis Tips for Company or Product Launch Read More »
SEMICON West was successful at “Building a Path Forward” last week in San Francisco! We were so proud to see some of our clients exhibit, attend and speak. We enjoyed getting the chance to interact with clients in person.
Our Best of the West at Semicon West Read More »
MOUNTAIN VIEW, CA – February , 2023 – Tanis Communications, Inc., an award-winning marketing and PR agency, announced that Katherine Haig has been promoted to assistant account executive. Haig has a passion for developing content to meet client goals and help them expand awareness to their audiences. In her new role as assistant account executive,
Katherine Haig Promoted to Assistant Account Executive Read More »
It may not be business as usual in this COVID-19 era, but organizations need to continue to move forward, and may be wondering how to go about launching their products during this time of uncertainty. This fall has proven to be a busy one for industry professionals and journalists alike because many companies postponed events
Product launches and media relations during COVID-19 Read More »
MOUNTAIN VIEW, CA – August 6, 2020 – Tanis Communications, Inc., an award-winning marketing and PR agency, today announced that Amy McDowell has been promoted to senior account executive and Michele Landry was named CEO and owner in March. Tanis also announced new client accounts and projects with Ambiq, Immervision, Winbond and xMEMS. McDowell has been with Tanis for five years
Tanis Communications Announces New Appointments and Clients Read More »
Over the last few months, the pandemic news has rapidly impacted nearly every industry and dominated news headlines across the globe. One journalist in our network said he had received about 500 story pitches related to COVID-19. Another warned public relations professionals to avoid bombarding reporters with these stories. While some companies have focused on
Despite Pandemic News, Reporters Want to Cover Product and Technology Stories Read More »
We are proud to announce that our team has earned a Silver Stevie Award from The 18th Annual American Business Awards in the Media Relations PR Campaign of the Year category for our work with client UltraSense Systems. “We would like to thank The Stevie Awards for their recognition of our campaign for UltraSense and
TANIS WINS SILVER STEVIE® PR CAMPAIGN OF THE YEAR AWARD Read More »
With shelter-in-place, working remotely and cancelled events the new norm, how do you amplify your event content and reach your audiences? While many events are going virtual, it is still unknown whether people will still show up to a virtual event to watch a presentation online or see a virtual booth during the designated time
Event Cancelled due to COVID-19? How to Amplify your Content Read More »
I have been reading all these posts lately about how to work from home. Our team is virtual. We have been working remote for years – to give our employees in Northern and Southern California and consultants on the east coast better work-life balance. The industry we work in has been for the most part
Working remote requires a mindset – not just technology Read More »
A key characteristic in any public relations role is researching awards and drafting submissions. Whether it be for your PR agency or your client, writing award submissions is an important skill to sharpen. Drafting an award-winning entry may seem like a daunting task to some, but we’re here to help you nail down the key
How to Write a Winning Award Submission for your Campaign Read More »