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By Michele Landry We’ve entered the era of Generative Engine Optimization (GEO) and it’s changing how people find content, engage with brands, and make decisions. For PR and marketing professionals, this means rethinking everything from media strategies to restructuring content. I recently attended the GEO Conference in Austin, where leading practitioners shared strategies for this […]

It may not be business as usual in this COVID-19 era, but organizations need to continue to move forward, and may be wondering how to go about launching their products during this time of uncertainty. This fall has proven to be a busy one for industry professionals and journalists alike because many companies postponed events

We are proud to announce that our team has earned a Silver Stevie Award from The 18th Annual American Business Awards in the Media Relations PR Campaign of the Year category for our work with client UltraSense Systems. “We would like to thank The Stevie Awards for their recognition of our campaign for UltraSense and

With shelter-in-place, working remotely and cancelled events the new norm, how do you amplify your event content and reach your audiences? While many events are going virtual, it is still unknown whether people will still show up to a virtual event to watch a presentation online or see a virtual booth during the designated time

A key characteristic in any public relations role is researching awards and drafting submissions. Whether it be for your PR agency or your client, writing award submissions is an important skill to sharpen. Drafting an award-winning entry may seem like a daunting task to some, but we’re here to help you nail down the key

Tanis Communications is proud to announce that it has earned a Bronze Stevie Award in the Media Relations PR Campaign of the Year category for our work with client Flex Logix. “At Tanis, we pride ourselves on partnering with clients to deliver creative and strategic execution of fully integrated communications and marketing programs to our