A Holistic Approach to Communications Gone Right!
The plan–do–check–act cycle, also known as the Deming or PDCA cycle, is a four-step model for carrying out change. Just as a circle has no end, the PDCA cycle should be repeated again and again for continuous improvement. It can be used in all sorts of environments from new product development to politics and yes – communications. Here’s an example of what happens far too often when folks follow the “plan” and “do”, but chill out before the “check” and abandon the “act” in the world of marketing, PR and communications.
Tanis Communications Names Media Relations Director
SAN JOSE, CA, Sept. 23, 2013 – Tanis Communications, Inc., a Silicon Valley integrated communications firm, has named Nicole Conley as Director of Media Relations. Conley brings more than 15 years of high-tech media relations experience to Tanis, and consistently secures coverage in key trade, business and broadcast press, translating into real business results for her clients. At Tanis, she will be responsible for driving public relations programs that raise the profile of all Tanis’ Communications’ clients.
Tanis Communications Is In the Running For PR NEWS’ Platinum
SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in PR News’ Platinum PR Awards. Tanis was selected in the Financial/Investor Relations category for its work announcing the merger of two public companies, Oclaro and Opnext, creating an industry leader in optical components, modules and subsystems. To support the merger, Tanis led and implemented all external and internal communications, including a complete rebranding of the newly combined company.
Tanis Communications Joins The INC. 5000 Rankings
SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a fast-growing Silicon Valley marketing and communications services firm, has been ranked 8th in the San Jose Metro area and 958th overall on the 2013 Inc. 5000. With a tremendous growth rate of 453 percent over the past three years, the company took the top spot among advertising and public relations firms in the San Jose Metro area, according to the exclusive ranking of the nation’s fastest-growing private companies.