Tanis News
How to Write a Winning Award Submission for your Campaign
A key characteristic in any public relations role is researching awards and drafting submissions. Whether it be for your PR agency or your client, writing award submissions is an important ...
TANIS WINS BRONZE STEVIE® PR CAMPAIGN OF THE YEAR AWARD
Tanis Communications is proud to announce that it has earned a Bronze Stevie Award in the Media Relations PR Campaign of the Year category for our work with client Flex ...
Ten Tips for Creating Distinctive Messaging
If companies approached their brand and messaging similar to creating a work of art, we would see more persuasive and distinctive messaging. Too many companies try to imitate what others ...
Social Media Trends: The Latest in Live Streaming
Live streaming through social platforms is a trend that has become prevalent in the last few years, and it’s here to stay. Facebook, YouTube, Instagram, Snapchat, Twitter and soon LinkedIn ...
A Media Director’s Take on PR’s Changing Landscape
Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in ...
Upcoming PR Conferences to Attend
What better way to close out 2018 than attending conferences that sharpen your skills and expand your network. Best yet, we’ve done the research for you. Check out these upcoming PR ...
Amplifying Your Brand at Events
Fall has arrived and so has the tradeshow season. As social and digital marketing strategies continue dominating, don’t lose sight of the value in-person marketing brings and how to get ...
How to Improve Your LinkedIn Profile and Use for B2B Marketing
It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn ...
Using Measurement to Show the Value of Social Media
When it comes to measuring your social media channels, the endless amount of data available can be overwhelming to say the least. Likes, clicks, interactions, shares, retweets, followers… the trickiest ...
A Review of PR Data Analytics
As we start the new year, measuring PR and marketing programs effectiveness is top of mind for agencies and clients. We recently switched our PR data analytics vendor and have ...
Michele Landry Named Principal
I could not be more pleased to announce that Michele Landry is further expanding her leadership role here as a Principal of Tanis Communications. Michele has been with Tanis for ...
How to Manage Your Agency Fees Efficiently
Nikki Tanis is a member of the Forbes Agency Council. Check out the recent article where Nikki and other agency executives weigh in on how to ensure you spend your ...
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GEO: How to Optimize Content and PR for Generative Engine Optimization
By Michele Landry We’ve entered the era of Generative Engine Optimization (GEO) and it’s changing how people find content, engage with brands, and make decisions. ...
The Human AI Partnership in B2B Event Marketing: Where Technology Meets Relationship Building
By Michele Landry Attendance is up 52% at in-person B2B conferences compared to 2024, a strong indication that face-to-face connection and relationship building remain top ...