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GEO: How to Optimize Content and PR for Generative Engine Optimization

By Michele Landry We’ve entered the era of Generative Engine Optimization (GEO) and it’s changing how people find content, engage with brands, and make decisions. For PR and marketing professionals, this means rethinking everything from media strategies to restructuring content. I recently attended the GEO Conference in Austin, where leading practitioners shared strategies for this […]

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Tanis Appoints New Account Executives

Tanis News / By taniscomm

MOUNTAIN VIEW, CA – February 14, 2025 — Tanis Communications, Inc., today announced that Katherine Haig and Kimberly Gamble have been promoted to account executives.
In their new role, they are responsible for social media, digital marketing, event management, media relations, and content development for clients.

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Tanis Tips for Company or Product Launch

Blog, Tanis News / By taniscomm

Emerging from stealth or launching a new product is a pivotal moment, requiring meticulous planning and execution to ensure success. Drawing insights from Tanis Communications’ “Tanis Top Ten Launch eBook,” here are ten essential guidelines: Define Clear Objectives: Establish specific, measurable goals for your product launch. Whether it’s achieving a certain sales target, capturing market

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