The Human AI Partnership in B2B Event Marketing: Where Technology Meets Relationship Building
By Michele Landry Attendance is up 52% at in-person B2B conferences compared to 2024, a strong indication that face-to-face connection and relationship building remain top priorities across industries. These events create opportunities to engage with colleagues, stakeholders, and potential customers. While AI provides advanced capabilities for planning, brand visibility, and lead generation, AI becomes most effective when […]