The Human AI Partnership in B2B Event Marketing: Where Technology Meets Relationship Building
By Michele Landry Attendance is up 52% at in-person B2B conferences compared to 2024, a strong indication that face-to-face connection and relationship building remain top priorities across industries. These events provide a vital opportunity to engage with colleagues, stakeholders, and potential customers. While AI offers unprecedented capabilities for planning, brand visibility, and lead generation, its […]