I recently contributed an article to PR News’ Digital PR Guidebook, Volume 4 on “Using Storytelling Skills to Transform Your Web Content”.

The article talks about the current dynamics in the marketplace and how you shouldn’t expect to get much share of mind in a fast-paced digital world where everyone is competing for eyeballs—unless you have an exceptional story to tell. As a PR professional, you need to become the person who knows how to mesh “what will be published” with “writing what will be published” by developing ready-to-go stories that will stand out from the digital noise. The article also examines what makes a compelling story and how it translates to digital public relations.

The Digital PR Guidebook is a collection of articles that provide the best ideas and tactics on advanced topics of PR and Social Media from known experts in the industry.  Chapters include topics on:

Digital PR Handbook

Digital PR Handbook, Volume 4

  • Social Media: Twitter, Google+ and Beyond
  • Facebook Communications Strategies
  • Social Media Measurement
  • SEO, SEM & Content Curation
  • Leveraging Online Video
  • Media & Influencer Relations 3.0
  • Customer Service & Brand Management Online
  • Mobile PR
  • Investor Relations & Financial Communications
  • Public Affairs 2.0
  • Crisis Communications
  • Internal Communications
  • Case Studies

The Digital PR Guidebook can be purchased at the PR News Press online store.