I recently contributed an article to PR News’ Digital PR Guidebook, Volume 4 on “Using Storytelling Skills to Transform Your Web Content”.
The article talks about the current dynamics in the marketplace and how you shouldn’t expect to get much share of mind in a fast-paced digital world where everyone is competing for eyeballs—unless you have an exceptional story to tell. As a PR professional, you need to become the person who knows how to mesh “what will be published” with “writing what will be published” by developing ready-to-go stories that will stand out from the digital noise. The article also examines what makes a compelling story and how it translates to digital public relations.
The Digital PR Guidebook is a collection of articles that provide the best ideas and tactics on advanced topics of PR and Social Media from known experts in the industry. Chapters include topics on:
- Social Media: Twitter, Google+ and Beyond
- Facebook Communications Strategies
- Social Media Measurement
- SEO, SEM & Content Curation
- Leveraging Online Video
- Media & Influencer Relations 3.0
- Customer Service & Brand Management Online
- Mobile PR
- Investor Relations & Financial Communications
- Public Affairs 2.0
- Crisis Communications
- Internal Communications
- Case Studies