Orca Case Study
The Opportunity
Orca Semiconductor is a fabless semiconductor company founded to meet a market void neglected by “Big Analog” companies for high customer touch and optimized analog semiconductor solutions. Orca Semiconductor emerged out of stealth mode as the first analog semiconductor provider to deliver the personalization and high-level support demanded by customers that “Big Analog” is neglecting. Founded by experienced analog IC solution innovators who have spent decades in the industry, Orca announced it is sampling its first product, the OS1000, the most advanced PMIC (power management integrated circuit) in its class developed for health wearables, hearables and other connected devices.
Tanis was hired to help Orca launch out of stealth mode and introduce the PMIC for wearables and then later the IO-Link Comms Transceiver for the Smart Factory/Industry 4.0.
“Orca maintains that the OS1000, which was developed for health wearables, hearables, and other connected devices, is the most advanced power-management integrated circuit (PMIC) in its class.”
— Electronic Design
The Challenge
Orca is a small startup competing against well-established brands. However, Orca used this to its advantage because it emerged out of stealth mode as the first analog semiconductor provider to deliver the personalization and high-level support demanded by customers that “Big Analog” is neglecting.
Orca’s scalable operating model, customer-centric approach and broad portfolio of application-specific analog products will help accelerate time to market for differentiated smart health and industrial solutions.
Overall Strategy
Tanis pitched pre-briefings and secured meetings with analysts and press, including SemiAnalysis, Gartner, Creative Strategy, IDC, eeNews Europe, EE World, All About Circuits and Embedded Computing Design.
The Results
Key messages such as customized analog solutions that address specific needs in smart health and smart factory sectors coming out over June and July created a rolling thunder of awareness.
Orca Semiconductor provides tailored analog technologies designed for smart health and smart factory applications, emphasizing their expertise in meeting niche requirements.
Orca Semiconductor is driving innovation in medical wearables by addressing size and power limitations through advanced semiconductor technologies, enabling smarter, more efficient health monitoring solutions.
Startup Orca Semiconductor Exits Stealth Sampling Its First PMIC
Orca Semiconductor Features Customized Analog Solutions for Smart Health and Smart Factory
PMIC for wearables supports voltage scaling
Embedded Executive: The Latest in Medical Wearables, Orca Semi
Analog startup eyes ASSPs for wearables, smart factory
Orca Semiconductor Exits Stealth with Customized Analog Solutions
Orca sampling first chip
New in Analog – Orca Semi
EDACafe Bunker Broadcast
Analog Startup Debuts Feature-Rich PMIC for Wearables
Customized Analog for the Connected World
Embedded Executive: The Latest in Medical Wearables, Orca Semi
Orca Semi Unveils IO-Link Comms Transceiver for the Smart Factory
IO-Link Transceiver ICs
IO-Link transceiver bolsters smart factory productivity, intelligence
IO-Link transceiver has integrated oscillator
Customized Analog ASSPs for Smart Factories and Industry 4.0
For More Information
Tanis Communications, Inc.
Silicon Valley Headquarters
800 W El Camino Real, Suite 180
Mountain View, CA 94040
Tel: +1 650-731-0554
www.taniscomm.com